Fortune Arterial's story revolves around the male protagonist Kohei Hasekura, who transfers into a prestigious public school–an English style six-year school, serving junior high and high school students. The school, named Shuchikan Academy, is on an island, Tamatsu Island, off-shore from mainland Japan, and the only way to get there is by boat. This is a series of characters' introductions to prelude the main story.